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Our Guiding Principles
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Our Guiding Principles

Our guiding principles are at the heart of our employee culture.

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Innovative

We are driving innovation in golf through the creation of award-winning content, pioneering tournament formats, the use of the latest technology and inventive fan engagement. This requires a team that embrace thinking differently and pushing boundaries.​

Inclusive

As part of our ambition to build a sustainable future for the sport, we want to encourage people from all walks of life to play, support or work in this great game. This means building a team that can understand sports fans from across society.​

Sustainable

We are leading from the front, with a commitment to be net zero carbon by 2040. All employees are encouraged and supported to find more sustainable ways of delivering best-in-class golf tournaments.​

Global

Since our inception, players from 36 different countries have won our tournaments, while our live broadcast reaches more than 490 million homes in more than 150 countries every week. It is imperative that our employees represent our global fan base. ​