Highland Spring, the UK’s No 1 brand of bottled water, has bolstered its links with golf by becoming an Official Supplier to The BMW PGA Championship, the flagship tournament of The European Tour. The new agreement enhances the brand’s already extensive support of grassroots and elite golf in the UK.
The European Tour began in 1972, celebrating its 40thanniversary last year. The Tour comprises no fewer than 45 competitions over five continents and attracts the world’s top golfing talents.
The BMW PGA Championship, which takes place this week at Wentworth Club in Surrey – its home since 1984 - is one of the most popular and prestigious events in the professional golfing calendar and occupies a prominent position as the Tour’s flagship event.
Highland Spring has also committed to support the Aberdeen Asset Management Scottish Open, a historic tournament that has been held at various clubs since it became part of The European Tour in 1972. The competition returns to Castle Stuart for the third consecutive year on 11 July 2013.
Claire Wilson, marketing manager at Highland Spring, said: “We have strong links with the sport at all levels and the brand has become synonymous with many of the UK’s major golfing events. Adding The BMW PGA Championship to our sponsorship portfolio provides us with the perfect platform to promote healthy hydration and inspire healthy active lifestyles.”
Jamie Birkmyre, Championship Director of The BMW PGA Championship added: “We are delighted to welcome Highland Spring as an Official Supplier of The BMW PGA Championship this week. The event is synonymous with quality products and Highland Spring fits the bill perfectly. We are also pleased that Highland Spring will be supporting another of our key mid-summer events in the Aberdeen Asset Management Scottish Open in July.”
Highland Spring has a long history of association with golf, providing sponsorship for major tournaments through their existing partnerships with the Scottish Golf Union and the Johnnie Walker Championship at Gleneagles.
For additional information on Highland Spring, visit
www.highland-spring.com
