The European Tour today welcomed Heineken as an Official Sponsor to the 3 Irish Open, to be played at the Killarney Golf and Fishing Club from July 29 – August 1.
Heineken owns and manages one of the world’s leading portfolios of beer brands and is recognised and respected for its high profiled and valued sponsorship portfolios: The Heineken Cup/Rugby World Cup/UEFA Champions League.
The company is no stranger to golf and the European Tour, having previously sponsored the 3 Irish Open under its Murphy’s brand from 1994 - 2002. Heineken also sponsored the English Open from 1992-1996 as well as the Heineken Classic in Australia and will be an invaluable addition to the 3 Irish Open.
Walter Drenth, Marketing Director for Heineken Ireland, said: “We are very pleased with the opportunity to present Heineken at this prestigious sporting event. The 3 Irish Open is respected throughout Europe by the professional golfers and spectators alike. The special ambiance of Killarney and its unique beauty will enhance the staging of the tournament. We recognise this will bring many people to Killarney and we look forward to playing our part in all enjoying a unique experience. It promises to be a great week."
James Finnigan, Sales and Marketing Executive for The European Tour, said: “After several months of conversation with Heineken, this commitment to become an Official Sponsor of the 3 Irish Open represents a significant coup for the tournament and The European Tour.
“Sponsorship is a very challenging marketplace, therefore it is especially pleasing for the European Tour to welcome back an organization of Heineken’s stature to the 3 Irish Open. We look forward to working with Heineken in the weeks preceding the tournament and tournament week, which will contribute to the success of a very special Bank Holiday weekend for Irish sports fans.”
Heineken join 3, Failte Ireland and other Official Sponsors such as Genworth, The Europe Hotel, Liebherr and The Irish Examiner at this year’s 3 Irish Open in Killarney.
