Guide Dogs, the Official Charity Partner of the Betfred British Masters hosted by Sir Nick Faldo, have benefitted from £60,000 of fundraising through activations organised at the tournament.
For the second year running, British-based bookmaker Betfred pledged to donate £500 for every eagle made during the week. With a total of 44 eagles made across the four days of competition, £22,000 was contributed towards the total.
In collaboration with the DP World Tour’s existing Green Drive sustainability programme, tournament title partner Betfred also committed to donating £500 for every green driven at The Belfry’s iconic par 4 10th hole across the four tournament days, with 41 successful green drives – 15 more than last year – leading to an additional £20,500 raised. In addition, the European Tour group will plant 4,100 trees after committing to plant 100 trees for every occasion the green was driven.
In the tournament village, fans were also able to donate to Guide Dogs by taking on the Long Putt Challenge and the 10th hole Green Drive simulator, with additional funds from both activations resulting in a total figure of £60k.
The members of the public who drove the green in the simulator were invited to drive the green for real on Saturday, with one able to carry the water and thus awarded a lifetime supply of golf balls.
