How is data enhancing the way fans watch golf?
Introducing Episode Three of the Data Drive presented by Fortinet. This year we are teaming up with our Official Partner Fortinet to bring you a four-part series exploring how advanced analytics and statistics have transformed the sports industry and become readily accessible to fans, players and media in the golfing world.
The third episode of the series explores the world of IMG ARENA, a leading sports data and technology hub. IMG ARENA power the DP World Tour’s ShotTracker feature as well as supporting our broadcast and its statistical output. IMG ARENA have also been leaders in the evolution of golf betting with their state-of-the-art technology.
IMG ARENA’s innovation and technology is seen across the golf industry.
ShotTracker provides highly accurate information about the type of lie for each shot as well as detailed hole maps. On-course information is gathered by IMG ARENA’s cutting edge, real time, shot-by-shot data collection system which utilises leading GPS technology, connectivity systems and greenside cameras at every DP World Tour tournament in Europe and the Middle East. This data is used to generate stats used in the DP World Tour’s live broadcast whilst also allowing fans to follow every shot via the ShotTracker feature.
IMG ARENA also have a large footprint in the golf betting industry as their purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on golf for the first time.
The Data Drive series is presented by Fortinet, the Official Cybersecurity Partner of the DP World Tour: https://www.fortinet.com/
And to find out more about IMG ARENA: https://www.imgarena.com/
