Danny Willett held off stiff competition from fellow Englishmen Matt Fitzpatrick and Tyrrell Hatton to win the Omega European Masters and clinch his third European Tour title.
The overnight co-leader carded a bogey-free round of 65 on Sunday to finish the tournament on 17 under par, one shot ahead of former US Amateur Champion Fitzpatrick, with Tyrrell Hatton one shot further back on 15 under.
Fitzpatrick opened his final round with a bogey at the par four first, before firing four birdies in his next eight holes to hold a one shot lead at the turn.
But a bogey at the 11th hole saw the 20 year old slip back to 14 under par alongside Willett, who fired three consecutive birdies from the 13th to put himself in the driving seat. The Sheffield native then finished his round with three straight pars to claim his second title of the campaign, following his win in the season-opening Nedbank Golf Challenge.
Victory moved Willett, who is attached to Saujana Hotel & Resorts, a new European Tour Properties Destination, to second in The Race to Dubai behind leader Rory McIlroy.
"Matt was snapping at my heels all day, so I’m delighted to get the job done.
"I kept really calm all day, and just waited for the chances to come.
Winning is always tough, and the heart rate on 18 was pretty high.
Danny Willett
"Having a lag putt is almost trickier than trying to hole one sometimes, so I was pretty relieved to see it stop a foot or two from the hole."
Fitzpatrick was never far behind his countryman, and Willett feels the close competition helped him.
He added: "He played some great golf and really kept the pressure on me.
"But it probably made it a bit easier to be honest, because it meant I could not lose concentration even for a minute. With a bigger lead you can take your foot off the gas a little bit, but today I knew I had to keep attacking and committing fully to shots, and luckily enough it turned out well in the end.
"Two wins and good performances in Majors and Golf Championships is more than I could have hoped for really, but I have worked really hard so it is nice to get the rewards for it."
Fitzpatrick was happy with the way he played and reserved special praise for Willett.
He said: "I played to win but Danny just went one better, so you have to take your hat off to him.
"I don’t have any regrets whatsoever, and that is all you can ask of yourself. I gave it everything, but Danny was very impressive.
"There were a couple of turning points which decided it, but I matched him birdie for birdie for the most part.
"I know Danny very well, he is also from Sheffield so I am very pleased for him.
"I am really pleased with the week. It has been building for a few weeks now, so hopefully I can get over the line at some stage.
"It is still only my first season on Tour and I am only 20, so I am still learning every week. Experiences like today’s will be invaluable in the future."
The lowest score of the day went to Hatton, who carded an eagle and six birdies on his way to an eight under par 62.
He said: "I am really happy. It is my lowest score on The European Tour, so even though I have come up just short I cannot be disappointed. To do it on a Sunday at a place like Crans is very special, so I’ll enjoy this one for a while."
Elsewhere Sweden's Pelle Edberg shot an impressive 63 to finish the tournament in fourth place on 14 under, two shots clear of India's Anirban Lahiri, with World Number Ten Sergio Garcia a shot further back.
