Skechers GO GOLF has been named as the official shoe partner for the 2016 Willow Senior Golf Classic. This event is the latest addition to the European Senior Tour calendar and will take place from August 26-28.
The Willow Senior Golf Classic is a new addition to the European Senior Tour as of this year and will serve to raise money for the Willow Foundation. Co-founded by former Arsenal goalkeeping legend Bob Wilson in 1999, Willow provides life changing “Special Days” experiences for seriously ill young adults.
This unique charity was founded in memory of Wilson and his wife’s daughter Anna, who tragically lost her life to cancer when she was just 31.
As part of sponsorship, the performance footwear brand will supply Skechers GO GOLF’s innovative footwear to each amateur player teeing off at the charity event. Skechers GO GOLF will also supply the Willow and tournament staff with Skechers Performance headwear, as well as providing several prizes for winners throughout the event.
“This event is perfect compliment to what has been an extremely successful golf season for Skechers GO GOLF and we are looking forward to supporting this amazing cause,” said Peter Youll, Managing Director of Skechers UK and IRE. “To see the players competing and wearing Skechers GO GOLF shoes at such a prestigious venue will be an extremely proud moment for all involved.”
Skechers GO GOLF is an innovative footwear brand that continues to make strides in a very competitive market. The brand’s forward-thinking, approach to developing high performance golf shoes offers players both the comfort and technology needed for the perfect base on which to build a positive golf swing.
With a growing presence at the professional level and partnerships with athletes such as Russell Knox, Matt Kuchar and European Tour legend Colin Montgomerie, Skechers GO GOLF have gone onto succeed on the biggest stages in world golf.
The event will be played in the alliance format, with an amateur playing alongside a professional for three tournament days, while the actual tournament will be preceded by two Pro-Am days on August 24-25. Individuals and businesses have generously purchased spots to play in the event, which help raise money for Willow. All spectator admission costs will also go to the charity.
