Nestlé Nespresso S.A., the worldwide pioneer and market leader in highest-quality premium portioned coffee, will participate in The 2010 Ryder Cup as a Preferred Supplier.
Now, Nespresso is delighted to announce its partnership with golfing legend José María Olazábal who will act as Nespresso’s golf ambassador for this year’s competition.
“The Ryder Cup is one of the most prestigious and historic golfing events in the world. As the only team competition in golf, and gathering, since 1927, the best players simply for the pride of playing and winning for their continent, no other competition comes close to the emotion, intensity and atmosphere,” commented Richard Girardot, CEO Nestlé Nespresso S.A.
“The passion, excellence and winning team spirit that define The Ryder Cup are values which are shared by Nespresso and therefore provided the perfect platform for participation.”
“There are many things that make The Ryder Cup into such a unique event: the history, the spirit, the fact that you represent the continent and your country, as well as being a team player,” said Olazábal.
“The Ryder Cup is one of the biggest events in the world and as a player you want to be part of it. Nespresso is a brand that is clearly driven by passion, and a commitment to excellence, so the partnership is a perfect match.”
Olazábal is considered as one of the best professional golfers in the world. As a two-time Masters Champion and Golf Hall of Fame member, Olazábal embodies the true values and authenticity of the game of golf. His numerous personal experiences with The Ryder Cup and the passion that he has for this competition make him a natural golf ambassador for Nespresso to collaborate with for the Ryder Cup.
Together with Olazábal, Nespresso will bring unique golfing and coffee experiences to The 2010 Ryder Cup through a series of events hosted by Olazábal and Nespresso, both prior to The Ryder Cup and during the match.
For three days, from October 1-3 2010, as a Preferred Supplier for the 2010 contest , Nespresso will tee up an estimated 500,000 Grand Cru coffees, offering moments of genuine relaxation and pleasure – the Ultimate Coffee Experience – to players and guests at Nespresso bars placed around The Celtic Manor Resort in Wales, where The 2010 Ryder Cup is taking place.
In addition to The Ryder Cup, Nespresso has a long track record with other major golfing events. For the past 19 years, Nespresso has partnered with the European Masters as Official Coffee and will be participating at this year’s event in Crans-sur-Sierre in September.
During this year’s edition of the European Masters, Olazábal will also be present at a Nespresso event, sharing his passion for golf and insights into The Ryder Cup.
More information on Nespresso and Ryder Cup onwww.nespresso.com/magazine
