Premium polarized sunglasses brand Maui Jim is proud to announce a new partnership with The Senior Open Championship Presented by Rolex, in which the Hawaiian company becomes the Official Eyewear Supplier of the Championship, held at Sunningdale Golf Club from July 23-26, 2015.
Benefiting from marketing rights as well as an onsite presence – an exhibition unit in the Tented Village area – the agreement will enable Maui Jim to further engage with golf fans around the world across traditional and digital platforms.
“We are incredibly excited to be the official eyewear of The Senior Open Championship. Its been an exciting year for Maui Jim in golf, we were the official eyewear supplier of the BMW PGA Championship plus the BMW International Open, both of which have been incredibly successful, and furthermore we signed our first European golf ambassador, Miguel Ángel Jiménez earlier in the year,” said Abigail Tordoff, Sponsorship and Event Marketing Manager for Europe. “This new and exciting partnership is a further step towards our expansion within the golfing community.”
Invented more than 30 years ago to combat the harsh rays of the Hawaiian sun, all Maui Jim sunglasses cut 100 percent of harmful UV rays and 99.9 percent of glare from above, below and behind each lens. Maui Jim’s PolarizedPlus2® lenses increase definition and depth perception, which is particularly important for golf, and can be found in more than 112 different sunglass styles for men and women. The lenses come in four different lens materials, designed for optimal optics for a wide range of outdoor activities and sports, and in four different lens colors to enhance vision in varying light conditions.
Maui Jim counts golf champions from across the globe among its brand ambassadors, including Miguel Ángel Jiménez and Ernie Els. The Hawaiian sunglasses manufacturer is the only company to use three rare earth elements, and other treatments, to white-balance its lenses, resulting in true color vibrancy. All Maui Jim sunglasses have been recommended by The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.
