Jumeirah Golf Estates, the first golf and property development to join The European Tour’s elite list of global partners, will become a highly visible stakeholder at this year’s Senior Open Championship Presented by Rolex.
The premium residential golf community in Dubai, which recently became an Official Partner to The European Tour, will be a Championship Sponsor of the event, which takes place at Sunningdale Golf Club from July 23-26 with German golfing legend, Bernhard Langer, defending his title.
Jumeirah Golf Estates is the first member of The European Tour Properties network in the Gulf and enjoys a long-standing relationship with The European Tour as host venue to the season-ending DP World Tour Championship.
During the Senior Open Championship, Jumeirah Golf Estates’ branding will be prominent through signage on the golf course and on their exhibition unit within the Tented Village, the main social hub of the event which will be broadcast live on Sky Sports in the UK.
Andy Stubbs, on behalf of the Senior Open Championship, said: “Jumeirah Golf Estates is a world-class development which has grown to become a thriving community in Dubai and is now the global focus of the golfing world each November for the season finale of The Race to Dubai.
“We are delighted to welcome Jumeirah Golf Estates to Sunningdale for the Senior Open Championship and our partners, Rolex and The R&A look forward to enhancing this relationship at one of the UK’s most prestigious and spectacular courses.”
Yousuf Kazim, Chief Executive Officer of Jumeirah Golf Estates commented: “In addition to hosting 60 of the world's top Professionals competing for the title of Europe's number one player each year, as a relatively new golf venue on the world stage but one with a fast growing global reputation, to associate our brand with some of the game's all-time greats firmly supports the status and experience that we aspire to at Jumeirah Golf Estates. Many of our homeowners and members, from all around the world, recall the many great achievements of these legendary names, therefore we are proud to play our part in sponsoring this Senior Major."
