The European Tour today announced Heineken as an Official Sponsor to the Dubai Duty Free Irish Open hosted by The Rory Foundation. This year’s tournament being played at Royal County Down Golf Club from May 29 – May 31.
Heineken owns and manages one of the world’s leading portfolios of beer brands and is recognised and respected for its high profiled and valued sponsorship portfolios: The European Rugby Champion Cup & The European Challenge Cup, Rugby World Cup and UEFA Champions League. Nearer home, it is the Official Beer Partner to Ulster Rugby at Kingspan Stadium.
The company reinforces its relationship with professional golf in Ireland further committing its partnership with The Irish Open for the staging in 2016 and 2017.
Pat Maher, National Sponsorship & Events Manger for Heineken Ireland, said: “We are delighted to once again have the opportunity to present Heineken at this prestigious sporting event. The Irish Open is respected throughout Europe by the professional golfers and spectators alike. It is now entering a new exciting phase in its long and cherished history. The new partnership extends Heineken’s rich heritage with World Class experiences and events.
“The special significance of Royal County Down, its world-renowned link’s and unique beauty will enhance the staging of the tournament. The embracement of the tournament by The World’s number 1 golfer Rory McIlroy is very admirable and a deep recognition of his roots. His Foundation’s Hosting has added increased profile for the event.”
James Finnigan of The European Tour, Commercial Director for the Irish Open, said: “The European Tour is pleased to secure Heineken’s multi-year commitment as an Official Sponsor of the Dubai Duty Free Irish Open. Given their support of European Rugby, The Rugby World Cup and the UEFA Champions’ League, we are delighted that a leading global brand such as Heineken has added the Irish Open to their sponsorship portfolio.”
