French and German versions ofwww.europeantour.comare launched today, marking the first step of a multilingual programme to showcase The European Tour in local languages.
fr.europeantour.com is managed in partnership with French telecommunications company SFR, part of the Vivendi group, with de.europeantour.com produced in association with Golf.de, official partner of the German Golf Federation and producer of The European Tour iPhone App in cooperation with BMW.
The strategy of working with local partners and federations within the European Tour family marks a new approach to developing multilingual opportunities with the aim of replicating the model across Europe and around the world.
The multilingual versions will increase access to europeantour.com globally, further enhancing the user experience for the Tour’s growing fanbase from all around the world.
Mark Lichtenhein, The European Tour’s Director of Broadcasting and New Media, said: “The launch of French and German versions mark an important milestone in the development of europeantour.com.
“We try to be as responsive as we can to our user base and we appreciate the importance of a localised view of The European Tour.”
fr.europeantour.com and de.europeantour.com will feature live scoring, news, statistics and video from European Tour events in French and German, and provide a focus on their home players.
Content from fr.europeantour.com will also be made available to the extensive network of SFR kiosks deployed across clubhouses and golf courses within France, taking europeantour.com right into the heart of the playing community of France.
Likewise, content from de.europeantour.com will be available for Golf.de which hosts Germany’s largest online golfing community.
"SFR is pleased to announce their partnership with the European Tour, broadcasting exclusively European Tour content in all Alliance SFR golf clubhouse networks," said Sander CISINSKI, SFR's sponsoring & partnerships Managing Director.
Panos Meyer, Managing Director, Golf.de, said: “To take over the responsibility for the content of the German version of the European Tour website is for us, as the operator of Golf.de, a logical step forward based on our existing partnership with the Tour and our position as the market leader of the German golf online media business.”
The European Tour is committed to celebrating the game of golf and showcasing its diverse global talent and rich landscapes. With more than 30 nationalities represented among the membership of The European Tour and 29 destinations featured during the season, the multilingual versions of europeantour.com will further reflect the multicultural, international diversity which makes up The European Tour Membership and its followers around the world.
About SFR - www.sfr.com
SFR is the second biggest telecommunications operator in France, with a turnover of €12.6 billion in 2010. As a global operator, it satisfies the requirements of domestic and professional customers, businesses and operators worldwide, covering mobile and fixed telecommunications, Internet and television services. SFR deploys its own mobile and fixed infrastructure, backed by expert IP (Internet
Protocol) teams that live up to the ambitious demands placed on them: to be a transparent and responsible market player whose mission is to keep abreast of the needs of each individual and corporate customer, bringing them the best that digital technology can offer.
As of June 31, 2011, SFR had more than 21 million mobile customers, including some 16 million subscribers and 4.9 million high-speed home Internet subscribers. SFR is a fully-owned subsidiary of Vivendi and has around 10 000 employees.
About Golf.de – www.Golf.de
Golf.de is operated by the deutsche golf online GmbH. In addition to Golf.de the deutsche golf online GmbH is running mygolf.de, one of the largest golf communities in Europe. Mygolf.de is exclusively connected with the intranet of the German Golf Association (DGV) and offers personal services such as tee time reservations, analysis, statistics, results and course rankings to more than 270.000 registered users.
In addition to the two websites which are tended by six editors, the deutsche golf online GmbH offers services such as conception, production, web design, editorial support, technical support and reporting - a complete portfolio of a modern web agency.
