Starting this week at the DDF Irish Open, European Tour fans will be taking fans inside the ropes to provide an exclusive look behind-the-scenes as we launch our new Snapchat account.
Fans who follow 'European.Tour' on Snapchat will see photos and videos from The K Club and get an up-close and personal look at some of the world’s best players.
“Snapchat is the latest in a range of products we’re using to bring fans closer to the action,” said Jamie Kennedy, European Tour Social Media Manager.
“What we try to do is give our social media fans the feeling that they are at our events. We have some of the best golfers in the world playing some of the best golf courses in the world and we know there is a demand for that. Snapchat offers that raw, live feel that we think people want and we’re excited to start sharing stories.”
We have some of the best golfers in the world playing some of the best golf courses in the world and we know people want to see that
Starting this week in Ireland and continuing next week at the BMW PGA Championship at Wentworth, the European Tour Snapchat account will be on the range, in the interview room, walking the fairways and inside the ropes with the likes of Rory McIlroy, Danny Willett, Graeme McDowell, Justin Rose and a host of other players and celebrities.
"Lots of players on Tour, especially the young guys, use social media a lot and want to do more to share their experiences with the fans," Kennedy continued. "We'll be doing a lot of player takeovers, quick tips, swing videos and showing off their personalities as well as some of the best golf courses on the globe."
