European Athletics President Svein Arne Hansen, co-chair of the European Championships Board, said: “The European Sports Federation members of the 2018 Board are fully supportive of having an overall programme that will deliver a schedule packed with exciting finals and gold-medal moments for television. We all believe in the power of aggregation and the benefits for our sports that come from bringing our championships together in this exciting new event.”
Fellow co-chair Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics), said, “The sports programme in Glasgow will start with a number of qualifying rounds on Thursday 2 August before a packed weekend of sport on television starting on Friday 3 August. This optimised 10-day television program will create a fantastic viewing experience with audiences able to follow finals in multiple sports across the day and evening, with great storytelling opportunities for broadcasters. Indeed, it will intensify even further the power of aggregation that this European Championships provides.”
Stefan Kuerten, Director of Eurovision Services and Sports Rights, said: “We are very happy with this exciting 10-day television schedule for the 2018 European Championships. In a multi-sport event, you can choose between the different sports and the opportunity to follow your national athletes across a variety of sport. Television and radio channels will be able to switch from one highly attractive sport to another without interrupting their program and digital platforms will propose a large choice of content which will accommodate all viewers. Furthermore, it creates a close synergy between Glasgow and Berlin, with broadcasters able to crisscross between events in both cities as they follow their respective national medal hopes.”
European Athletics President Svein Arne Hansen, co-chair of the European Championships Board, said: “The European Sports Federation members of the 2018 Board are fully supportive of having an overall programme that will deliver a schedule packed with exciting finals and gold-medal moments for television. We all believe in the power of aggregation and the benefits for our sports that come from bringing our championships together in this exciting new event.”
Fellow co-chair Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics), said, “The sports programme in Glasgow will start with a number of qualifying rounds on Thursday 2 August before a packed weekend of sport on television starting on Friday 3 August. This optimised 10-day television program will create a fantastic viewing experience with audiences able to follow finals in multiple sports across the day and evening, with great storytelling opportunities for broadcasters. Indeed, it will intensify even further the power of aggregation that this European Championships provides.”
Stefan Kuerten, Director of Eurovision Services and Sports Rights, said: “We are very happy with this exciting 10-day television schedule for the 2018 European Championships. In a multi-sport event, you can choose between the different sports and the opportunity to follow your national athletes across a variety of sport. Television and radio channels will be able to switch from one highly attractive sport to another without interrupting their program and digital platforms will propose a large choice of content which will accommodate all viewers. Furthermore, it creates a close synergy between Glasgow and Berlin, with broadcasters able to crisscross between events in both cities as they follow their respective national medal hopes.”
