Emirates, a global connector of people, places and passions, will continue its partnership with The European Tour by supporting the DP World Tour Championship, Dubai for the fourth year. The tournament, which will be staged from 14 to17 November, will take place on the Earth course at Jumeirah Golf Estates in Dubai.
Emirates has been the Official Airline of the US$8 million tournament since 2010 and is now in the second year of a three-year partnership with the season-ending finale of The Race to Dubai, which will once again feature the top 60 players on The European Tour.
“Emirates is proud of our commitment to golf with not only The European Tour but with professional tours across the globe. We are excited about the DP World Tour Championship and the crowning of the winner of The Race to Dubai,” said Tim Clark, President Emirates Airline.
“It’s been an exciting year around the world of golf. Our association with events on The European Tour globally is a testament to the success of the long-standing partnership we have with the Tour. We fly to many destinations where the Tour stages events, showcasing further synergies between the two brands.”
To celebrate the launch of its daily service to Stockholm in early September, Emirates will highlight the link between its Dubai hub and its 135th destination during the DP World Tour Championship by creating a Swedish themed hospitality chalet situated alongside the 18th fairway and green on the Earth course. Guests will be able to sample fine Swedish gourmet cuisine whilst soaking up the atmosphere.
One man delighted with the launch of Emirates flights between Dubai and Sweden is Race to Dubai leader Henrik Stenson. The World Number Four will be one of the star names on show at the Earth course and has a strong bond with the UAE having lived in Dubai from 2003 to 2012.
“I think it’s great Emirates now flies direct to Sweden as it makes it a lot easier for my friends to come and enjoy Dubai and its weather, food, shopping and golf courses,” said 37 year-old Stenson. “It’ll certainly be fun to visit the hospitality chalet and enjoy the Swedish theme. Hopefully they’ll serve ‘Toast Skagen’ – I’m sure that will be a challenge for the chef!”
Stenson currently leads The Race to Dubai, which has entered the first European Tour Final Series, a run of four consecutive tournaments offering prize-money of US$30.5 million and culminating in the DP World Tour Championship.
The Race to Dubai comprises 46 tournaments in 25 countries worldwide and will see a Bonus Pool of US$3.75 million divided among the leading ten players at the conclusion of the DP World Tour Championship, while the winner of the tournament itself will collect a cheque for US$1.33 million.
“Since its inception in 2009, the DP World Tour Championship has been the season-ending finale of The Race to Dubai and has enjoyed the support of major supporters with none more prominent than Emirates, which has a presence across The European Tour footprint,” said Nick Tarratt, Director European Tour International, Dubai Office.
“We are now in our fourth consecutive year as event partners and we thank them for the continued and valuable support of both the DP World Tour Championship and The European Tour.”
As part of its sponsorship of the event, Emirates will fly in many of the players and international golf fans as well as a European Tour Productions team set to broadcast the tournament to over 430 million homes worldwide
