The global profile of Dubai as the destination of choice has received a fresh fillip with media giant CNN International teaming up with golf in DUBAi to ensure enhanced worldwide coverage of the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters, the two premier events which have been a catalyst in putting Dubai on the golfing map.
CNN International, the world's leading 24-hour news network, is no stranger to the game in this part of the world; this is the network’s 6th year as International Media Partner for golf in DUBAi.
CNN International's in-house production unit Turner Commercial Productions will produce commercials to promote the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters to air on CNN across Europe, Africa, the Middle East and Asia Pacific, bringing an unprecedented level of exposure for the events, which have become the torch-bearers for golf in the region.
Rani R. Raad, Senior Vice President, CNN International, was delighted with the growing ties with golf in DUBAi, saying: “Over the years, Dubai has become leader of sports in the region, thanks to international events like the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters that attract a quality field every year.
“We are proud to support a team that professionally runs world-class tournaments which not only promote Dubai, but the UAE as a whole. We have enjoyed a long-standing and a very successful relationship with golf in DUBAi. We are, therefore, very pleased to continue our support for golf in the region.”
Available in more than 230 million households in more than 200 countries, CNN International provides global news and feature programming, tailored to its diverse audience and available via television, web and mobile.
Mohamed Juma Buamaim, Vice-Chairman and CEO of golf in DUBAi, lauded the growing ties with CNN International saying “Working together works, always. It has worked with CNN International and our ties are scaling new heights with time as we share the common vision of promoting golf in the region.
"We are delighted to have them on board and feel their support is vital for us in showcasing Dubai’s attractions to the world and driving tourism to the Emirate.
"Golf has become an integral part of the city's landscape with big names who have either developed their signature courses or are busy developing them, thus adding a touch of their class to the expanding portfolio of golfing facilities. We need to attract more and more people from around the world to come and enjoy these excellent facilities that we have for golfers of all levels,” he said.
“Driving Dubai tourism through golf is one of the major objectives of golf in DUBAi behind promoting and organising Omega Dubai Ladies Masters and the Omega Dubai Desert Classic,” Buamaim added.
“And we couldn’t have asked for a better International Media Partner than CNN, the number one news channel.”
'golf in DUBAi' is backed by Omega as the title sponsor and Dubal (Dubai Aluminium) as the sponsor while Gulf News, wasl, CNN, Dubai Duty Free and Carpetland are co-sponsors in its drive to showcase the emirate's vibrant golfing scene to a worldwide audience.
