One of the aims of the British Masters supported by Sky Sports is to take golf to new places and new audiences, and on Monday The European Tour broke new ground when the tournament’s powerful promotional film lit up one of the world’s most iconic landmarks.
To launch the start of British Masters week and the return of one of The European Tour’s most prestigious events, the film featuring tournament host Ian Poulter was shown at the impressive One Piccadilly at Piccadilly Lights, in the heart of the English capital, London. The short film finishes with the striking tournament poster, which features the Ryder Cup star alongside Luke Donald and Lee Westwood.
The site is one of the most famous advertising locations in the world, seen by more than two million people each week. It is the latest key site in the London area to feature the image of the three players as part of a promotional campaign which has been running across the summer in conjunction with the tournament’s Official Media Partner, Clear Channel UK, in the build-up to this week’s event at Woburn Golf Club.
Jamie Birkmyre, Championship Director of the British Masters supported by Sky Sports, said: “We are delighted with the exposure the return of the British Masters supported by Sky Sports has received through our advertising campaign with Storm, the digital arm of our Official Media Partner Clear Channel.
“The promotional image of Ian, Luke and Lee has already featured at some key arterial routes to the north and west of London, but to have it, and the promotional film, featured so prominently at One Piccadilly, which is such an iconic landmark, is a real coup for us. We must thank Aimee McKay, Managing Director of Storm, and her team for delivering such superb coverage for our tournament.”
Jason Wessely, Executive Producer for Sky Sports Golf, said: “We are all very excited about the return of British Masters supported by Sky Sports, which aims to engage a new and existing audience with golf, so what better way to start the tournament week than by featuring on one of London’s most iconic landmarks.
“Fans can look forward to plenty more firsts during the week ahead across all of Sky’s platforms as we celebrate the return of this prestigious event.”
